Updated October 26, 2026 · Naba Digital Solutions
The right website design company should be able to explain more than how your website will look. You should understand what it will contain, how customers will use it, what you can edit yourself and who will help after launch.
Use the following questions to turn an attractive sales presentation into a practical comparison of potential partners.
1. Look for relevant work—and ask what was delivered
A portfolio is a starting point. Open the live websites, use their navigation and look at them on your phone. Can you understand what each business offers? Are contact options easy to find? Do product or service pages provide enough information to make a decision?
Ask the company to explain its role in a project: design, development, copy, migration, branding or support. A screenshot alone does not establish who did the work or what the client received. Our portfolio and case studies separate the presentation of a project from the scope described in its record.
2. Explain your business before discussing a theme
A productive first conversation covers your audience, offer and next customer action. For example, a transportation business may need a clear inquiry path for airport transfers; a store needs customers to understand products before checkout.
Notice whether the designer asks about these details. Bring a short list of customer questions and the tasks your current site fails to support. This gives you something concrete to assess when designs are presented.
3. Ask for a written scope
The proposal should make the following items easy to find:
- The page list and the purpose of each page.
- Features and integrations included in the project.
- Who supplies or edits copy, photography and product information.
- Which devices and key user journeys will be checked.
- Design review stages, revision rounds and approval responsibilities.
- What is included in launch, training and support.
When something is described as “custom,” ask what that means in the deliverable. When a feature is described as “included,” ask whether it depends on a separate subscription or a third-party account.
4. Discuss ownership and access early
Ask whose account holds the domain and hosting, who owns the finished content and design files, and which administrator access you receive. Clarify which materials are licensed rather than transferred outright.
You should also know how another professional could maintain the website later. Request a practical handover: how to change contact details, publish a page, update an image and request help. If your team cannot comfortably complete those tasks, the handover needs more attention.
5. Make SEO and performance deliverables specific
“SEO-friendly” is too broad to compare. Ask which pages will receive titles and descriptions, whether old addresses need redirects, and how indexing will be checked. Google’s SEO Starter Guide helps frame a discussion about understandable content and discoverability without promises of first-place rankings.
For performance, ask how the company will assess the experience on real mobile screens. Have it demonstrate navigation, image loading and a complete form submission. A single score should be part of that discussion, rather than the entire acceptance test.
6. Understand what happens after launch
Separate a defect in the agreed build from a new request. Confirm the support period, the route for reporting a problem and the scope of any maintenance plan. Ask who handles updates and backups, and how a restore would be arranged if needed.
Make sure continuing charges are stated in writing. Compare the total arrangement you expect to use—not just the headline project fee. The Naba pricing page lists package starting points and describes additional costs that must be agreed in the proposal.
Bring these five questions to your consultation
- Which customer journey would you prioritize for my business?
- What would you keep or change from my existing website?
- What content do you need from me before development starts?
- How will we know the site is ready to launch?
- What will I be able to manage myself afterward?
A good partner gives clear answers and makes room for questions. Talk with Naba Digital Solutions about your project and we will help you turn your goals into a defined scope.